Privacy Policy
Last updated: 30 March 2026
1. Who We Are
Anuprass Fashion Pvt Limited ("we", "us", "our") is responsible for your personal data collected through this website.
- Phone: +91 9900062172
2. What Personal Data We Collect
Depending on how you interact with our website, we may collect the following categories of personal data:
| Category | Examples | How collected |
|---|---|---|
| Identity data | First name, last name | Forms you complete on our site |
| Contact data | Email address, phone number | Forms you complete on our site |
| Technical data | IP address, browser type, device type, pages visited, time and date of visit | Automatically via cookies and server logs |
| Marketing preferences | Newsletter subscription status, preferred communication channels | Your explicit consent via our subscription form |
| Usage data | How you use our website (pages viewed, links clicked) | Analytics cookies (only with your consent) |
We do not collect any sensitive personal data and we do not knowingly process data relating to children under 18.
3. How and Why We Use Your Data
| Purpose | Basis |
|---|---|
| Sending you our newsletter and marketing communications | Consent — you can withdraw at any time |
| Processing enquiries and responding to your messages | Legitimate interest — to respond to requests directed at us |
| Improving our website and understanding visitor behaviour | Consent — analytics cookies only loaded after you accept |
| Complying with legal obligations | Legal obligation |
| Protecting our website from fraud and abuse | Legitimate interest |
4. Cookies
Our website uses cookies. Some are strictly necessary for the site to function; others are used for analytics and are only placed with your explicit consent. You can review and change your cookie preferences at any time on our Cookie Settings page.
| Cookie type | Purpose | Consent required? |
|---|---|---|
| Strictly necessary | Session management, security, cookie consent preferences | No — essential to operate the site |
| Analytics (Google Analytics) | Understanding how visitors use our site (page views, traffic sources) | Yes — only loaded after you accept analytics cookies |
Google Analytics data is processed by Google LLC under their Privacy Policy.
5. Who We Share Your Data With
We do not sell your personal data. We may share it with:
- Hosting and infrastructure providers — our website is hosted on secure servers. Access is restricted to authorised personnel only.
- Email service providers — to deliver newsletters and transactional emails. These providers act as data processors.
- Analytics providers — Google Analytics, only if you have consented to analytics cookies.
- Legal and regulatory authorities — where required by applicable law.
6. How Long We Keep Your Data
| Data type | Retention period |
|---|---|
| Newsletter subscriber data (name, email, preferences) | Until you unsubscribe or we are unable to deliver communications. Inactive subscribers deleted after 2 years. |
| Enquiry / contact form submissions | 2 years from the date of the enquiry, unless an ongoing relationship develops. |
| Analytics data (via Google Analytics) | 14 months (Google Analytics default retention setting). |
| Server logs (IP addresses) | 90 days, then automatically deleted. |
| Cookie consent records | 1 year. Re-presented annually. |
7. Your Rights
You have the following rights regarding your personal data:
- Right of access — request a copy of the personal data we hold about you.
- Right to rectification — ask us to correct inaccurate or incomplete data.
- Right to erasure — ask us to delete your data where there is no compelling reason to continue processing it.
- Right to restriction — ask us to suspend processing your data in certain circumstances.
- Right to object — object to processing based on legitimate interests or for direct marketing purposes.
- Right to withdraw consent — where processing is based on consent, you may withdraw it at any time. To unsubscribe from our newsletter, use the unsubscribe link in any email we send you.
To exercise any of these rights, please contact us by phone at +91 9900062172 or via WhatsApp. We will respond within 30 days.
8. How We Protect Your Data
We use appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, disclosure, or destruction. These include encrypted storage of sensitive fields, access controls, and secure HTTPS transmission. Despite these measures, no transmission over the internet is completely secure — please contact us immediately if you suspect any misuse of your data.
9. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to read their privacy policies.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. We encourage you to review this page periodically.
11. Contact Us
For any questions about this Privacy Policy or to exercise your rights, please contact us:
- Phone / WhatsApp: +91 9900062172
- Company: Anuprass Fashion Pvt Limited